How would I make Mercy Ships a household name? I favour a similar route that Absolut Vodka took in linking a variety of outside sources (often pop culture and art related) to a recognizable phrase that immediately links it to a product (itself) while keeping the viewer interested in what the next cultural link might be. See Wikipedia for more details on Absolut's marketing history. Strategically placed ads, perhaps called Mercy Slips (Freudian...) or Mercy Clips, on specific Internet sites might capture a young audience and trendify NGO's (heaven forbid).Let me see if I can give it a try with an old post of mine...Mercy Patterns.
Keep posted to get more Mercy Slips...
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